MEET THE FOUNDER
About Danielle Nicole
Hi, I am Danielle Nicole—marketing executive, certified fitness coach, and movement motivator based in Chicago, IL.
My personal journey with mental and physical wellness has shaped how I approach movement and community today. Years of working in corporate showed me firsthand how burnout, pressure, and lack of balance can take a toll on mental health.
At the same time, I was navigating my own battles with depression and hormonal imbalances. For me, movement combined with community and resource sharing became a saving grace. Movement gave me confidence, structure, and joy, while open conversations about mental wellness offered healing.
As I grew in my own wellness journey, I realized I wasn’t alone. So many others, especially professionals of color, were struggling with similar challenges and searching for spaces where they could connect authentically, share resources, and feel supported by people who understood their unique experiences.
That realization inspired me to create Fit4Purpose.
Today, I use fitness as the vehicle, but the mission is much bigger: to create spaces where people reset, reflect, and realign while building strength, confidence, and balance through mind-body alignment and unapologetic conversations about mental wellness.
Because of my first-hand experience in seeing how fitness and mindfulness work can create lasting change, I am so excited to live out my purpose of pouring back into my community by guiding others to uncover the tools within themselves to thrive with purpose, resilience, and joy in every part of life.
At F4P, we believe everyone is fit for a purpose and at their best when they feel mentally and physically strong, and are in joyous community with others.
F4P ETHOS